expand/collapse risk warning

CFDs come with a high risk of losing money rapidly due to leverage. 71% of accounts lose money when trading CFDs with this provider. You should understand how CFDs work and consider if you can take the risk of losing your money.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

71% of retail investor accounts lose money when trading CFDs with this provider.

Trading Terms

Short selling explained: traders guide for 2024

Short selling: A woman in a blue scarf pointing at a computer screen, executing short selling.

Short selling, a trading strategy betting on the decline of a stock's price, has been a topic of interest for many investors looking to profit in various market conditions. This article delves into the intricacies of short selling, providing examples, exploring famous cases, highlighting shares to consider in 2024, and offering valuable content for traders. Short trading is not just a tactic for individual stocks; it can be applied to indices, commodities, and other financial instruments, making it a versatile strategy for experienced traders.

When the stock market takes a nosedive, most investors panic and start selling their shares, fearing further losses. But what if there was a way to profit from falling markets? Enter short selling: a trading strategy that allows you to profit from a declining stock price. In this comprehensive guide, we'll explore the ins and outs of short selling and provide you with the strategies and tips you need to get started. So what is it really?

What is short selling?

Short selling, or shorting, is an investment strategy where traders borrow shares of a stock they anticipate will decrease in value. Once the shares are borrowed, they are immediately sold at the current market price. The trader's goal is to buy back the shares at a lower price in the future, return them to the lender, and pocket the difference.

This strategy is risky, as it exposes the trader to potentially unlimited losses if the stock price rises instead of falling. However, when executed cautiously, short selling can lead to significant profits, especially in declining markets. It requires a deep understanding of market trends, the ability to analyze financial statements, and the courage to go against market sentiment.

Short selling is a trading strategy that allows traders to profit from a declining stock price. Essentially, it involves borrowing shares of a company from a broker and selling them with the expectation that the price will drop.

How does short selling work?

Short selling involves borrowing shares of a stock from a broker, selling them in the market, and then buying them back later at a lower price. The process begins when an investor borrows shares of a company that they believe will decrease in value from their broker. They then sell the borrowed shares in the market at the current market price, hoping to buy them back at a lower price in the future.

If the price of the stock does indeed decrease, the investor buys the shares back at the lower price, returns them to the broker, and profits from the difference between the selling price and the buying price.

However, if the price of the stock increases instead, the investor will incur losses, as they must buy the shares back at a higher price than they sold them for.


GameStop (GME) and NIO (NIO)

GameStop (GME) and NIO (NIO) are two examples of stocks that have been heavily involved in short selling.

In early 2021, a bunch of everyday investors on the internet forum Reddit's WallStreetBets subreddit pushed up the price of a stock called GME by purchasing a lot of it. This stock was targeted by professional investors who had bet that its price would go down ("shorting"). The sudden surge in buying by the retail investors caused a "short squeeze," where the professional investors who had bet against the stock were compelled to buy back shares at higher prices to cover their losses. This, in turn, caused the stock price to rise even further and created more financial losses for the professional investors who had shorted the stock.

Similarly, NIO, a Chinese electric vehicle manufacturer, has also been heavily shorted by institutional investors. However, in late 2020, the company announced a strong earnings report, causing its stock price to rise sharply. This forced short sellers to cover their positions, buying shares at a higher price and leading to more buying pressure and higher prices.

Tesla, Inc

Let’s take a practical example using Tesla, Inc., a well-known company in the automotive and energy sectors.

Imagine Tesla’s stock is trading at $900 per share, but due to various factors such as overvaluation, potential regulatory issues, or anticipated decline in car sales, a trader predicts the stock price will fall.

The trader decides to short 100 shares of Tesla. To do this, they borrow the shares from a brokerage and immediately sell them for $90,000 (100 shares * $900/share).

A few weeks later, Tesla’s stock price dropped to $800 per share. The trader buys back the 100 shares for $80,000 and returns them to the brokerage, netting a profit of $10,000 ($90,000 - $80,000).


Consider Netflix, a giant in the streaming industry.

A trader believes that the company’s stock, currently trading at $500 per share, is poised for a decline due to increasing competition and market saturation.

The trader shorts 50 shares of Netflix, selling them for a total of $25,000. If Netflix’s stock price drops to $450 per share, the trader can buy back the shares for $22,500, making a profit of $2,500 ($25,000 - $22,500).

This example illustrates the potential profitability of short selling when a trader accurately predicts a stock’s decline.

Risks of short selling

Short selling carries significant risks that investors need to be aware of before engaging in this strategy. The main risks of short selling include:

  • Unlimited losses: Unlike buying a stock, where the maximum loss is the initial investment, short selling has unlimited loss potential. If the stock price continues to rise, the investor must buy back the shares at a higher price, which can result in significant losses.
  • Margin calls: When short selling, investors must maintain a margin account with their broker, and if the value of the shorted stock rises significantly, the investor may receive a margin call. This means that they must add funds to their account to meet the margin requirements, or the broker may liquidate their position, leading to significant losses.
  • Limited gains: While short selling can lead to significant profits if done correctly, the gains are limited to the amount that the stock price drops. In contrast, when buying a stock, the potential for gains is unlimited if the stock price increases.
  • Squeezes: Short squeezes occur when a heavily shorted stock suddenly increases in value, leading to a rush by short sellers to buy back shares to cover their positions. This can result in a rapid increase in the stock price, causing significant losses for short sellers.
  • Reputation risk: Short selling can attract negative attention and may lead to reputational damage for the investor or firm engaged in the practice.

How to short sell:

Here’s a guide to 6 steps to short selling:

  1. Identify the share you want to short sell: The first step is to identify a share that you believe will decrease in value.
  2. Open a margin account: Short selling requires a margin account, which allows you to borrow money from your broker to purchase securities.
  3. Borrow the shares: Once you have identified the security you want to short sell, you will need to borrow shares of that security from your broker. This is typically done by placing a short sell order with your broker.
  4. Sell the shares: Once you have borrowed the shares, you can sell them on the open market. Monitor the position: Short selling carries significant risks, as the price of the security can increase at any time. It is important to monitor your position closely and be prepared to buy back the shares at a higher price if necessary.
  5. Buy back the shares: If the price of the security decreases, you can buy back the shares at a lower price and return them to the lender. Your profit is the gap between the selling price of the shares and the buying price when you repurchase them.
  6. Close the position: Once you have bought back the shares, you can close your short position by returning the shares to the lender and paying any interest owed on the borrowed funds.

Famous traders who shorted shares

  1. George Soros: Known for "breaking the Bank of England," Soros made a profit of $1 billion in 1992 by short-selling the British Pound. His keen understanding of the market and bold moves have made him a legendary figure in the trading world.
  2. Jim Chanos: Famous for shorting Enron before its collapse, Chanos has made a career out of short-selling and identifying overvalued companies. His analytical approach to understanding a company’s real value has set him apart in the industry.
  3. John Paulson: Paulson earned fame during the 2008 financial crisis by shorting the U.S. housing market, making a profit of around $15 billion. His hedge fund bet against subprime mortgages, capitalizing on the market’s downturn.
  4. Michael Burry: Portrayed in the movie “The Big Short,” Burry made a fortune by shorting the housing market before the 2008 crash. His deep analysis and conviction in his strategy paid off, earning his hedge fund over $700 million.
  5. David Einhorn: Founder of Greenlight Capital, Einhorn is known for his short selling and activist investing. He famously shorted Lehman Brothers before its collapse, showcasing his ability to identify companies in financial trouble.
  6. Bill Ackman: Ackman is another prominent figure in the world of short selling, known for his detailed research and bold positions. He made headlines with his short position on Herbalife, accusing the company of being a pyramid scheme.

Potential Industries for shorting in 2024

Identifying the best shares to short requires thorough research and analysis. Look for companies with declining fundamentals, overvaluation, or potential regulatory issues.

Some sectors to watch in 2024 include tech companies with inflated valuations, industries heavily impacted by economic downturns, and companies facing significant competitive pressures.

  1. Tech Sector: Particularly companies that experienced inflated growth during the pandemic. As the world adjusts to post-pandemic norms, some tech companies, especially those that thrived on remote work and online services, might face valuation corrections.
  2. Retail: Especially traditional brick-and-mortar stores that haven't successfully adapted to the e-commerce trend. The ongoing shift to online shopping could continue to impact physical retailers.
  3. Fossil Fuel Energy Companies: With the global push towards renewable energy, companies heavily invested in fossil fuels might face long-term challenges. This sector could be impacted by regulatory changes and shifting consumer preferences.
  4. Pharmaceuticals: Companies facing patent cliffs or those that have not been able to innovate effectively could be at risk. The loss of patent protection can significantly impact revenue.
  5. Highly Leveraged Companies: Firms with substantial debt, especially in sectors that were hit hard by the pandemic or are sensitive to interest rate hikes, could face financial strain.
  6. Automotive Industry: Particularly traditional automakers struggling to transition to electric vehicles. As the EV market grows, companies that fail to innovate or face production challenges could be short targets.
  7. Travel and Tourism: While recovering from the pandemic, this sector remains vulnerable to economic downturns and changing travel habits. Companies that haven't adapted well to the new travel landscape might face challenges.
  8. Real Estate: Especially in markets that experienced a significant boom during the pandemic. As interest rates rise and economic conditions shift, some real estate markets might see a correction.

Remember, short selling involves significant risk so it's crucial to conduct thorough, up-to-date research and consult with financial professionals before engaging in short selling or any other investment strategy.

Points for traders considering a shorting strategy

  1. Do your research: Understand the company and the reasons behind its potential decline.
  2. Use stop-loss orders: Protect yourself from unlimited losses by setting a stop-loss order.
  3. Be aware of short squeezes: A rapid increase in a stock’s price can force short sellers to buy back shares, further driving up the price.
  4. Monitor the market: Stay updated on market conditions and news that could affect your short positions.
  5. Practice risk management: Never invest more than you can afford to lose, and diversify your portfolio to mitigate risks.


As we navigate through 2024, short selling presents itself as a strategic option for investors looking to capitalize on market downturns or hedge against portfolio losses. However, it's crucial to acknowledge that this strategy isn't suitable for everyone. It demands thorough research, a solid understanding of market risks, and prudent decision-making. If short selling piques your interest, we recommend conducting in-depth research and consulting with a financial advisor before diving in.

You might also want to start by determining What's your Trading Style?


1. What is Short Selling?

Short selling is an investment strategy where a trader borrows shares of a stock they anticipate will decrease in value, sells them at the current market price, and aims to buy them back later at a lower price. The profit is the difference between the selling price and the buying price.

2. How Does Short Selling Work?

Short selling involves borrowing stock from a broker and immediately selling it on the open market. The trader then waits for the stock price to decline. When it does, they buy the stock back at the lower price, return the shares to the broker, and pocket the difference.

3. What Are the Risks Associated with Short Selling?

The primary risks include unlimited losses (since there's no cap on how high a stock price can go), margin calls (requiring additional funds if the stock price rises), and market risks (like short squeezes, where a rapid price increase can cause significant losses).

3. Can Short Selling be Used as a Hedging Strategy?

Yes, short selling can be used to hedge against market downturns. By shorting stocks, traders can offset potential losses in their long positions. However, it requires careful analysis and timing to be effective.

4. What Should Traders Consider Before Short Selling?

Traders should conduct thorough research on the stock and its industry, understand the reasons behind its potential decline, use stop-loss orders to limit losses, and be prepared for market volatility. It's also important to have a clear exit strategy.

5. How Do I Choose Stocks for Short Selling?

Look for stocks with overvaluation signs, weak financials, poor industry outlook, or negative news that could lead to a price drop. However, it's crucial to conduct comprehensive research and analysis before deciding.

6. What is a Short Squeeze?

A short squeeze occurs when a heavily shorted stock's price suddenly rises, forcing short sellers to buy back shares to cover their positions. This buying can drive the price up further, causing significant losses for short sellers.

7. Are There Any Regulatory Concerns with Short Selling?

Yes, regulators often scrutinize short selling for potential market manipulation. It's important to be aware of and comply with all regulatory requirements and reporting obligations in your jurisdiction.

8. How Long Can I Hold a Short Position?

There's no set time limit for holding a short position. However, you'll incur borrowing costs, and the longer you hold the position, the more risk you face from market changes.

9. Can Short Selling Impact a Company's Stock Price?

Yes, heavy short selling can put downward pressure on a stock's price, especially if it leads to negative market sentiment. However, the overall impact also depends on broader market conditions and the company's fundamentals.

Experience Skilling's award-winning platform

Try out any of Skilling’s trading platforms on the device of your choice across web, android or iOS.

Sign up

Not investment advice. Past performance does not guarantee or predict future performance.