Puma, known in the corporate world as Puma SE, is a multinational sports apparel, footwear and equipment brand. The company’s roots connect it to another popular sportswear brand, Adidas. Rudolf and Adolf "Adi" Dassler created Gebrüder Dassler Schuhfabrik, otherwise known as the Dassler Brothers Shoe Factory in 1924.
Their relationship deteriorated over the next two decades and, in 1948, they split. Part of the agreement to part ways was that each brother would spin a new company out of Gebrüder Dassler Schuhfabrik. Those two companies were Ruda (created by Rudolf) and Adidas (created by Adi).
Ruda became Puma a few months after its inception and, with that, a new rivalry in the sportswear and equipment market was born. Today, Puma designs and manufactures footwear, clothing, accessories and sports equipment. Through a combination of marketing and sponsorship deals with athletes and teams, including Usain Bolt, Puma is popular in over 120 countries.
Puma stock has been publicly available since 1986. Puma shares (DE: PUM) were listed on the Börse München and Frankfurt Stock Exchange following the IPO. Armin and Gerd Dassler, the sons of Rudolf, sold their 72% stake in Puma three years after the IPO in 1989. The sale to Cosa Liebermann SA helped Puma achieve its first profit in 1994, eight years after its IPO.
The Puma share price remained less than €10 until 2003. Since then, Puma stock has achieved an average value of more than €20. Another notable moment within the Puma share price history is a split. The 1:10 split took place on June 10, 2019, and the Puma share price has been adjusted to reflect this.
Why trade Puma stock when there are other options? Puma had a revenue of €6.8 billion in 2021, making it one of the largest sports brands in the world. The company’s largest shareholder is Kering. The French luxury goods company owns 9.8% of Puma’s shares.
By these measures, Puma stock is often of interest to traders. However, there are bigger sports brands out there. Nike and Adidas both generate more revenue than Puma. On an international level, these companies have a larger profile. The caveat to this is that the share prices of Nike and Adidas are higher than Puma’s. This is something to consider when you’re trading shares at Skilling.
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