Yelp Inc (YELP.US), with a market cap of $2.42 billion as of June 27th, 2023, is an American company that operates Yelp.com and its mobile app. These platforms provide crowd-sourced reviews about local businesses, helping users make informed decisions. Founded in 2004 by Jeremy Stoppelman and Russel Simmons, the company has become a leading source of information for millions of users worldwide.
Initially, the company was created as an email-based referral network, but it quickly pivoted to focus on online reviews. It went public in March 2012. Over the years, it has expanded its services to include event listings, reservations, and food delivery partnerships. Today, the company continues to shape consumer choices while providing businesses with valuable feedback and visibility.
In the past five years, Yelp reached its highest stock price of $52.50 in September 2018. This peak can be attributed to strong financial results and positive growth prospects. However, the stock experienced its lowest point of $12.88 in March 2020, likely due to the global pandemic's impact on local businesses and consumer behavior.
While analyzing the company’s share price history, traders can use various tools and indicators to assess the stock's performance and potential trajectory. Technical analysis techniques, such as moving averages, Relative Strength Index (RSI), and Bollinger Bands, may help identify trends and potential entry or exit points for investments. Additionally, fundamental analysis, including reviewing its financial statements, industry trends, and competitor performance, may also offer insights into the company's overall health and growth prospects.
By combining technical and fundamental analysis, traders may make informed decisions about the company and its future prospects.
Before trading Yelp Inc stock, it's essential to evaluate its competitors to gain a comprehensive understanding of the industry landscape and potential investment opportunities. They include:
- Google (GOOGL.US): Google My Business is a significant competitor, offering free business listings and customer reviews, with strong integration into Google Search and Maps.
- TripAdvisor (TRIP.US): Specializing in travel and hospitality reviews, TripAdvisor is a dominant player in this niche, providing user-generated content and booking services.
- Facebook/Meta (META.US): With its vast user base, Facebook's recommendations and business pages pose a competitive threat to Yelp's platform.
By analyzing Yelp's competitors, investors can better understand the competitive dynamics, growth prospects, and potential risks associated with investing in its stock.
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