Starbucks (SBUX.US) is a global coffeehouse chain with a market cap of $113.67 billion as of August 31, 2023. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, the company's first store was in Seattle, USA. It transformed the coffee culture by providing high-quality coffee in a comfortable environment.
It went public on June 26, 1992, trading under the symbol SBUX. With a strong emphasis on quality, customer experience, and ethical sourcing, Starbucks expanded rapidly, becoming an iconic brand worldwide. Its diverse menu includes various coffee beverages, teas, snacks, and merchandise. The company remains a significant player in the global coffee industry, known for its commitment to sustainability and community engagement.
Over the last five years, Starbucks stock has experienced a number of fluctuations in its price. In March 2020, the lowest stock price was reached when the stock plunged to $50.04. The stock price was certainly affected by the COVID-19 pandemic from early 2020 and the fear of its impact worldwide by late February/early March 2020. Meanwhile, it reached its highest stock price in July 2021, surging to $126.32.
Traders could benefit from these fluctuations by using different trading strategies. Day trading, for example, is a trading style in which traders open and close positions on the same day without leaving any overnight positions while swing trading involves a longer time frame where traders hold a stock for a few days or weeks and profit from shorter-term price fluctuations. In addition to the trading strategies mentioned, traders could also utilize technical analysis tools and indicators to make informed decisions. Examples include Fibonacci retracements, Elliot Waves, etc.
If you are considering trading Starbucks stock, you should be aware of its top competitors that can have an impact on the stock’s performance in the market. They include:
- McDonald's (MCD.US): McDonald's is a renowned fast-food restaurant chain with a global presence founded by Ray Kroc in 1955. It is famous for its hamburgers, fries, and various menu offerings.
- Yum Brands (YUM.US): Yum Brands is a multinational fast-food conglomerate founded in 1997. It operates well-known brands like KFC, Pizza Hut, and Taco Bell. Each brand has its unique offerings and enjoys international popularity. Yum Brands has a global footprint and continues to expand its presence in various countries. The company went public in 1997 and is listed on the New York Stock Exchange under the symbol YUM.
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The above spreads are applicable under normal trading conditions. Skilling has the right to amend the above spreads according to market conditions as per the 'Terms and Conditions'.
Why Trade [[data.name]]
Make the most of price fluctuations - no matter what direction the price swings and without capital restrictions that come with buying the underlying asset.