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Trading financial products on margin carries a high degree of risk and is not suitable for all investors. Please ensure you fully understand the risks and take appropriate care to manage your risk.

Trading financial products on margin carries a high degree of risk and is not suitable for all investors. Please ensure you fully understand the risks and take appropriate care to manage your risk.

Your capital is at risk.



Skilling Ltd, is regulated by the Cyprus Securities and Exchange Commission (CySEC) under CIF license No. 357/18


Skilling (Seychelles) Ltd, is authorized and regulated by the Financial Services Authority (FSA) under license No. SD042



Trade [[data.name]]

The most popular and up-and-rising shares.

[[ data.name ]]

[[ data.ticker ]]

[[ data.price ]] [[ data.change ]] ([[ data.changePercent ]]%)

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Puma, known in the corporate world as Puma SE, is a multinational sports apparel, footwear and equipment brand. The company’s roots connect it to another popular sportswear brand, Adidas. Rudolf and Adolf "Adi" Dassler created Gebrüder Dassler Schuhfabrik, otherwise known as the Dassler Brothers Shoe Factory in 1924.

Their relationship deteriorated over the next two decades and, in 1948, they split. Part of the agreement to part ways was that each brother would spin a new company out of Gebrüder Dassler Schuhfabrik. Those two companies were Ruda (created by Rudolf) and Adidas (created by Adi).

Ruda became Puma a few months after its inception and, with that, a new rivalry in the sportswear and equipment market was born. Today, Puma designs and manufactures footwear, clothing, accessories and sports equipment. Through a combination of marketing and sponsorship deals with athletes and teams, including Usain Bolt, Puma is popular in over 120 countries.

Puma stock has been publicly available since 1986. Puma shares (DE: PUM) were listed on the Börse München and Frankfurt Stock Exchange following the IPO. Armin and Gerd Dassler, the sons of Rudolf, sold their 72% stake in Puma three years after the IPO in 1989. The sale to Cosa Liebermann SA helped Puma achieve its first profit in 1994, eight years after its IPO.

The Puma share price remained less than €10 until 2003. Since then, Puma stock has achieved an average value of more than €20. Another notable moment within the Puma share price history is a split. The 1:10 split took place on June 10, 2019, and the Puma share price has been adjusted to reflect this.

Why trade Puma stock when there are other options? Puma had a revenue of €6.8 billion in 2021, making it one of the largest sports brands in the world. The company’s largest shareholder is Kering. The French luxury goods company owns 9.8% of Puma’s shares.

By these measures, Puma stock is often of interest to traders. However, there are bigger sports brands out there. Nike and Adidas both generate more revenue than Puma. On an international level, these companies have a larger profile. The caveat to this is that the share prices of Nike and Adidas are higher than Puma’s. This is something to consider when you’re trading shares at Skilling.

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* The spreads provided are a reflection of the time-weighted average. Though Skilling attempts to provide competitive spreads during all trading hours, clients should note that these may vary and are susceptible to underlying market conditions. The above is provided for indicative purposes only. Clients are advised to check important news announcements on our Economic Calendar, which may result in the widening of spreads, amongst other instances.

The above spreads are applicable under normal trading conditions. Skilling has the right to amend the above spreads according to market conditions as per the 'Terms and Conditions'.


Trade [[data.name]] with Skilling

All Hassle-free, with flexible trade sizes and with zero commissions!*

  • Trade 24/5
  • Minimum margin requirements
  • No commission, only spread
  • Fractional shares available
  • Easy to use platform

*Other fees may apply.

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Why Trade [[data.name]]

Make the most of price fluctuations - no matter what direction the price swings and without capital restrictions that come with buying the underlying asset.


Capitalise on rising prices (go long)


Capitalise on falling prices (go short)


Trade with leverage
Hold larger positions than the cash you have at your disposal


Trade on volatility
No need to own the asset


No commissions
Just low spreads


Manage risk with in-platform tools
Ability to set take profit and stop loss levels