Founded in the mid-1990s by brothers Rickard & Bjorn Öste, the company's most famous product is its oat milk, which has seen a surge in popularity particularly among health-conscious consumers and those seeking non-dairy alternatives.
Oatly's key markets are Sweden, Germany, and the United Kingdom. The company's products are available in 60,000 retail stores and 32,200 coffee shops around the world. Oatly is available in 11,000 coffee and tea shops in China and at more than 6,000 retail and speciality shops across the United States, including thousands of Starbucks locations.
As of August 2023, its market capitalization is $823.32M.
Wichtige Momente wurden durch seine globale Expansion und starke Markenbemühungen im pflanzlichen Sektor geprägt. Die Aktie zeigte eine Vielzahl von Investoren und zeigte die Stärke ihrer Marktattraktivität, wobei die Leistung nach der IPO ein großes Interesse der Investment-Community zeigt.
Während die Aktie die erwarteten Schwankungen eines neu börsennotierten Unternehmens erlebte, unterstrich ihre Reise das Potenzial der pflanzlichen Lebensmittelindustrie und des Oatly-Platzes darin. Das Allzeithoch betrug im Juni 2021 28,73 USD, aber der Aktienkurs ist in den letzten 5 Jahren gesunken. Ab dem 10. August 2023 wurde es bei 1,39 USD gehandelt.
Oatly operates in the competitive plant-based beverage industry, contending with both established dairy alternatives and emerging oat milk brands.
Alpro and Silk are among its seasoned competitors, offering a wide range of plant-based products derived from soy, almond, and other sources. Meanwhile, newer entrants like Califia Farms and Chobani have made their mark with oat-based beverages and other plant-based offerings. Additionally, traditional dairy companies are also venturing into the plant-based space, underscoring the industry's growth and dynamism.
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