Metro AG is a German retail company that owns a network of cash and carry stores around the world. The company was founded in 1964 by Ernst Schmidt and Wilhelm Schmidt-Ruthenbeck in 2010. Although its primary base is Europe, Metro has over 670 stores in 24 countries.
At its core, Metro is a wholesale retail company, which means it has a similar business model to Costco, Sam’s Club and Booker, a subsidiary of Tesco. However, unlike Costco and Sam’s Club, specifically, Metro rarely offers membership to private customers. It's possible at some Metro stores but, in general, it’s a wholesaler aimed at business customers.
The company has been involved in various mergers and acquisitions since 1964. One of the most significant moments in the history of Metro AG came in 1996. A merger between the original company, Metro Cash & Carry, and Kaufhof Holding AG, Deutsche SB-Kauf AG and Asko Deutsche Kaufhaus AG, formed Metro AG. Today, this wholesale retailer sells a combination of food and non-food items. Revenue between 2020 and 2021 was €24.7 billion, which equated to €56 million in net income.
Metro stock is listed on the Frankfurt Stock Exchange under the ticket FWB: B4B. The company’s Initial Public Offering (IPO) took place on July 13, 2017. The Metro share price opened the following day at €18.30. A month later Metro AG shares were trading below €11 but they enjoyed a bull run towards the end of 2018 and held above €14 for much of 2019.
Another dip in 2020 saw the Metro AG share price fall below €10 for the first time. Looking through the Metro share price history, the average price between 2020 and 2022 was just over €9
Why trade Metro stock when there are other options? Metro AG is a major brand in the retail space. In 2010, it was the fourth-largest retailer in the world based on revenue. Only Wal-Mart, Carrefour and Tesco made more money during that time. However, despite opening more stores, Metro hasn’t been able to maintain the same level of performance.
The Metro share price history books tell the story of a slowly declining asset. This doesn’t mean Metro AG stock will be bearish in the future, but it gives you an idea of how it has performed since going public. With this in mind, a possible alternative to trading Metro stock is Wal-Mart shares. The American company is consistently ranked as one of the world’s biggest retailers with revenue in 2022 topping $572.8 billion.
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