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Amazon shares
The most popular and up-and-rising shares.
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About
History
Differences between Investing vs Trading
About
History
Differences between Investing vs Trading
Amazon.com Inc is an American multinational company founded in 1994 by Jeff Bezos. Initially an online bookstore, Amazon has since become the largest eCommerce platform in the world. In 2020, Amazon generated over $385 billion in US eCommerce sales, but its revenue streams stretch far beyond the retail sector. The history of Amazon might be rooted in sales, but it now has interests in almost all areas of modern technology.
Indeed, through its network of subsidiaries, including Amazon Lab126 (computer hardware), Kuiper Systems (satellite internet technology) and Amazon Web Services (cloud computing), Amazon plays a huge role in the evolution of digital technology and services. Finally, thanks to additional subsidiaries, such as Whole Foods, Twitch and MGM Holdings, Amazon is ranked among the largest companies in the world.
Amazon and the FAANG Companies
Faang companies, or "big tech" companies, are some of the most powerful and influential businesses in the world. They include Facebook, Amazon, Apple, Netflix, and Google (part of Alphabet). These companies are often at the forefront of new and innovative technologies, and their products and services have a huge impact on our lives. Amazon, for example, is one of the largest online retailers in the world, and its Prime membership program offers a wide range of benefits, from free shipping to exclusive deals and content.
Apple is another Faang company that has had a big impact on our lives; its iPhone devices are extremely popular and its App Store is used by millions of people every day. These companies are often referred to as "big tech" because of their size and power.
The Amazon share price is often talked about both in the past and present tense. As one of the largest corporations in the world, Amazon is often acquiring new companies and releasing innovations. This often has an impact on Amazon shares.
Looking at Amazon shares over time, there has been a steep increase in value since its IPO in 1997. From an average stock price of $0.78 in 1998, the Amazon share price was up over 20,000% by 2021. Why trade Amazon shares?
Aside from a strong history, Amazon remains at the forefront of innovation across a variety of industries, including tech, retail and entertainment. This, coupled with strong market capitalisation, makes Amazon shares popular with both institutional investors and retail traders.
Trading and investing both give you the potential to make a profit from the price of Amazon shares. However, the way you do it is slightly different. When you invest in Amazon stock, you’re buying the underlying asset. This means you own a piece of the company, and the value of your investment moves in line with its share price. So, if the Amazon share price increases from the point you bought stock, your investment should increase in value and vice versa.
When you trade Amazon shares, you aren’t purchasing the underlying asset. Instead, you’re speculating on share price movements. This means you can go long and profit when the Amazon share price increases or go short and profit when it decreases. This ability to take either position is the main reason you may want to trade Amazon shares instead of buying the underlying asset.
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Swap short | [[ data.swapShort ]] points |
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Commission and Swap | Commission and Swap |
Leverage | Leverage |
Trading Hours | Trading Hours |
* The spreads provided are a reflection of the time-weighted average. Though Skilling attempts to provide competitive spreads during all trading hours, clients should note that these may vary and are susceptible to underlying market conditions. The above is provided for indicative purposes only. Clients are advised to check important news announcements on our Economic Calendar, which may result in the widening of spreads, amongst other instances.
The above spreads are applicable under normal trading conditions. Skilling has the right to amend the above spreads according to market conditions as per the 'Terms and Conditions'.

Trade [[data.name]] with Skilling
All Hassle-free, with flexible trade sizes and with zero commissions!*
- Trade 24/5
- Minimum margin requirements
- No commission, only spread
- Fractional shares available
- Easy to use platform
*Other fees may apply.
FAQs
Are Amazon shares a good investment?
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There are a few things to consider when thinking about Amazon as an investment. First, the company is heavily reliant on consumer spending, which can be volatile. Second, Amazon has a lot of competition, both from other e-commerce companies and brick-and-mortar retailers. And finally, Amazon's shares are not cheap - they trade at around 100 times earnings.
So, is Amazon a good investment? That depends on your investment goals and risk tolerance. If you're looking for a high-growth stock, Amazon may be a good option. But if you're risk-averse, there are better options out there. Amazon is a solid company, but its shares may be too risky for some investors.
Who owns most Amazon shares?
+ -Amazon is a publicly traded company with many different shareholders. The largest shareholder is Jeff Bezos, the founder and CEO of Amazon. He owns about 16% of the company. Other large shareholders include The Vanguard Group, BlackRock, and State Street Corporation. Together, these three companies own about 30% of Amazon.
Do Amazon shares pay dividends?
+ -Amazon has never paid dividends on its shares, and it is unlikely to do so in the future. This is because Amazon reinvests its profits into Amazon's growth, rather than paying them out to shareholders. While this means that shareholders don't receive any immediate income from their Amazon shares, it also means that they have the potential to earn much more in the long run as Amazon's share price grows.
Why Trade [[data.name]]
Make the most of price fluctuations - no matter what direction the price swings and without capital restrictions that come with buying the underlying asset.
CFDs
Equities
Capitalise on rising prices (go long)
Capitalise on falling prices (go short)
Trade with leverage
Hold larger positions than the cash you have at your disposal
Trade on volatility
No need to own the asset
No commissions
Just low spreads
Manage risk with in-platform tools
Ability to set take profit and stop loss levels