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Trading financial products on margin carries a high degree of risk and is not suitable for all investors. Please ensure you fully understand the risks and take appropriate care to manage your risk.

Trading financial products on margin carries a high degree of risk and is not suitable for all investors. Please ensure you fully understand the risks and take appropriate care to manage your risk.

Your capital is at risk.

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Trade [[data.name]]

The most popular and up-and-rising shares.

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[[ data.ticker ]]

[[ data.price ]] [[ data.change ]] ([[ data.changePercent ]]%)

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About

History

Competitors

About

History

Competitors

Adidas is one of the world’s most recognised sportswear manufacturers. It’s the biggest sportswear brand in Europe and the second biggest on the planet after Nike. Founded by entrepreneur, Adolf Dassler, Adidas was originally founded to supply spiked running shoes suitable for a host of athletics events.

It was first established under the name Gebrüder Dassler Schuhfabrik, before rebranding to Adidas in August 1949. This decision was taken due to a fallout between Dassler and his brother, Rudolf, with the latter departing the company to found a rival brand, Puma. The iconic three stripes of the Adidas brand are now unmistakable worldwide. In 2021, Adidas turned over more than €21 billion in sales, with a net income of €2.11 billion.

In terms of the all-time growth of the Adidas (ETR: ADS) share price, it is up approximately 196% as of December 2022. However, that doesn’t tell the whole picture of the value of Adidas stock in recent years. In fact, between 2015 and 2020, this was a significant boom period for Adidas investors. The price of Adidas stock soared from €61.00 to €313.00, representing a five-fold return in as many years.

The breakout of the Covid-19 pandemic saw mass panic surrounding the Adidas share price. It fell from €309 in January 2020 to €188 in April 2020. Although it recovered strongly during H2 2020, Adidas stock has been hugely bearish since the end of 2021. That’s due largely to a weakening in its European and Chinese sales, with the latter’s “deteriorating traffic trend” leading to Adidas cutting its sales guidance for a second time.

In terms of Adidas’ major competitors in the sportswear market, Nike is the outright powerhouse. With revenues of $46.7 billion, Nike is the most valuable investor-owned sportswear brand on the planet. It’s also worth mentioning the brand of Rudolf Dassler, and Adolf’s brother, Puma. This German sportswear brand has posted revenues of $8 billion, positioning it ahead of Canada-based sportswear brand Lululemon Athletica ($6.3 billion) and Japanese brand Asics Corp ($3.6 billion).

Looking beyond revenues, Under Armour is another major player in the casual sports apparel market. North America is Under Armour’s biggest target market. It’s a similar story with New Balance, which has a manufacturing presence in the US and the UK.

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Swap short [[ data.swapShort ]] points
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Leverage Leverage
Trading Hours Trading Hours

* The spreads provided are a reflection of the time-weighted average. Though Skilling attempts to provide competitive spreads during all trading hours, clients should note that these may vary and are susceptible to underlying market conditions. The above is provided for indicative purposes only. Clients are advised to check important news announcements on our Economic Calendar, which may result in the widening of spreads, amongst other instances.

The above spreads are applicable under normal trading conditions. Skilling has the right to amend the above spreads according to market conditions as per the 'Terms and Conditions'.

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Trade [[data.name]] with Skilling

All Hassle-free, with flexible trade sizes and with zero commissions!*

  • Trade 24/5
  • Minimum margin requirements
  • No commission, only spread
  • Fractional shares available
  • Easy to use platform

*Other fees may apply.

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Why Trade [[data.name]]

Make the most of price fluctuations - no matter what direction the price swings and without capital restrictions that come with buying the underlying asset.

CFDs
Equities
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Capitalise on rising prices (go long)

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Capitalise on falling prices (go short)

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Trade with leverage
Hold larger positions than the cash you have at your disposal

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Trade on volatility
No need to own the asset

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No commissions
Just low spreads

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Manage risk with in-platform tools
Ability to set take profit and stop loss levels

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