Activision Blizzard (ATVI.US) is an American video game holding company based in Santa Monica, California. With a current market cap of $72.37 billion as of 30th August 2023, it connects and engages the world through epic entertainment. The company was formed in July 2008 through the merger of Activision and Blizzard Entertainment.
Activision is known for console games, while Blizzard specializes in PC games. Together with the King segment, they develop and distribute content and services across various gaming platforms. The company has created popular franchises such as Call of Duty, World of Warcraft, and Candy Crush. The company went public in 1993. Since then, it has become a major player in the global video game industry.
Over the past five years, Activision Blizzard's stock price has fluctuated considerably. Its lowest point was $39.85 in February 2019, while its highest peak was $104.53 in February 2021.
One of the notable highlights in Activision Blizzard's recent history was the way it adapted to the global pandemic. As people spent more time at home, there was an increase in demand for video games. Activision Blizzard was perfectly positioned to take advantage of this trend, increasing the company's stock price.
For trading strategies, traders may consider several options depending on their trading style. For instance, day trading involves buying and selling shares within the same day, while swing trading involves holding shares for a few days to a few weeks. Traders may also consider using tools and indicators when analyzing the stock. For example, moving averages could track the stock's average price over a specific period.
If you're considering trading Activision Blizzard stock, it's always a good idea to consider some of its competitors as well. They include:
- Electronic Arts (EA.US): Formed in 1982, Electronic Arts is an American video game company that develops and publishes games for consoles, PCs, and mobile devices. Its portfolio includes popular titles like FIFA, Madden NFL, and The Sims.
- Take-Two Interactive (TTWO.US): Take-Two Interactive is a US-based video game holding company that was formed in 1993. It owns and publishes popular game titles like Grand Theft Auto, Red Dead Redemption, and NBA 2K.
- Ubisoft (UBIP.PA): Based in France and founded in 1986, Ubisoft is a developer and publisher of video games for consoles, PCs, and mobile devices. Notably, they developed Assassin's Creed, Far Cry, and Tom Clancy's Splinter Cell game series.
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